Your Trusted Partner in Global Fresh Supply
Direct grower relationships across key regions
Delivering the World’s Best Produce, Direct to the UK Market.
Strong seasonal programmes with consistent availability
Where Global Sourcing Meets Wholesale Expertise.
Fast turnaround for wholesale and foodservice
Powered by Growers. Driven by Quality. Focused on You
Clear, simple specifications and reliable quality
Fresh Solutions for the UK’s Fastest-Moving Markets

Who we are

Parallel Imports sits at the heart of Fresh Hub Group, specialising in sourcing and delivering a diverse range of fresh produce from our trusted global grower partners.

what we do

From market-leading grapes and citrus to exotics, salad and veg, we provide seamless access to high-quality produce for UK regional, national and secondary wholesale, food service, catering, processors and packers and independent retail customers.

Our grower-led sourcing model ensures consistent quality, strong availability and dependable service across every season.

Our Products

GRAPES

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Parallel Imports delivers an extensive range of table grapes sourced from leading growers across South Africa, India, Chile, Peru, Spain and beyond. Our portfolio covers red, white and black seedless varieties, with emphasis on eating quality, strong appearance and reliable season-long supply. Through the Fresh Hub Group grower network, we offer varietal development opportunities and year-round coverage.

CITRUS​

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We supply a comprehensive citrus basket covering oranges, easy peelers, lemons, limes and grapefruit. Sourcing across both hemispheres backed by our citrus business unit Fruit Forever, we provide continuous supply supported by strong technical standards, robust quality checks and efficient logistics.

MELONS

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We offer a wide range of melons including Galia, Cantaloupe, Watermelon and Honeydew, sourced from trusted growers in regions with optimal climates for quality and consistency.

Salads & Veg:

We work directly with trusted growers across The UK, Spain, Morocco, Egypt, China and other key regions to supply an extensive range of salads and vegetables tailored for the wholesale, foodservice and catering markets.

ROUND TOMATOES

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Our round tomatoes are sourced from long-standing grower partners who specialise in delivering exceptional quality packed specifically for the UK trade. Seasonal, vibrant and full of flavour, these tomatoes offer excellent firmness and colour — ideal for both retail and catering use.

Peeled Onions (China)

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Premium peeled onions grown exclusively for us from our specialist processor partners. Consistent sizing, excellent yield and extended shelf life. Available in brown or red varieties, ideal for processors, caterers and wholesale customers requiring labour-saving, ready-to-use solutions.

Spring Onions (Egypt)

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Our Egyptian spring onions are sourced from dedicated growers known for producing some of the freshest and highest-quality spring onions available. Vacuum-packed to extend shelf life and maintain quality, delivering a standout product for wholesale and foodservice.

Capsicum / Peppers

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Our California Wonder Capsicums are produced at source by our growers in both Spain and Morocco. Available in colours: Red/Green/Yellow and Tri-Colour (Flow wrap) across a variety of different size grades G 70-90 & GG 80-100.Packed in 5kg cartons.

Cucumbers

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Packed in fully accredited packhouses by our Spanish growers in Almeria, we can offer a full range of Dutch style long cucumbers, in all sizes and counts including: 50-60 G x12, 40-50 M x12, 35-40 P x12, 30-35 x14 and 25-30 x16. All sizes come in standard 5kg boxes.

Aubergine

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These glossy purple veggies pack a punch in terms of their unique flavour, numerous health benefits and their all-round popularity in various cooking dishes.

Garlic (Chinese, peeled or whole)

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Sourced from trusted Chinese growers and processors. Available whole, peeled or in customer-specific formats.

Courgettes

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Cultivated by multiple growers across Europe and North Africa. Packed in 5kg cartons, typically medium sizing (M 14–21). A versatile item with strong retail and catering demand.

Butternut Squash

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Focused on the classic Pluto bell-shaped variety. Sourced year-round from the UK, Spain, Portugal and South Africa. Available in 10kg cartons (x8/x10/x12/x14) and 500–600kg bins for processors.

Potatoes

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Our orange flesh sweet potatoes form an increasingly important part of our fresh produce portfolio, offering excellent quality, strong visual appeal and reliable availability throughout the key export season. Sourced directly from specialist growers in Egypt, Spain, Portugal & South Africa, Available in Medium, L1, L2 & XL (6kg) — plus bulk bins of 500/600kg .

how we work

We source an extensive range of fresh produce directly from dedicated growers across Spain, Portugal, South Africa, Morocco, China, Egypt, and the UK. Our grower-led supply model ensures full traceability, consistent quality standards, and a dependable, efficient supply chain for customers of every size.

About Us

Parallel Imports was established to bring together the combined strengths of PUK Wholesale and our Regional operator Hilton Wholesale, creating a single focused sector dedicated entity for UK regional and national wholesale, secondary wholesale, foodservice, catering, processors and packers and independent retail customers.

THE TEAM

Behind Parallel Imports is a knowledgeable and experienced team committed to ensuring quality, service and consistency across every product and every delivery.

Geoff White

Geoff is an accomplished fresh produce trader with more than two decades of experience across the UK, Irish and European markets. His career spans sourcing, procurement and commercial leadership across fruit, vegetables and salads, with a particular expertise in tropicals, melons, citrus and exotics. Geoff’s depth of category knowledge, global sourcing experience and strong supplier relationships make him a trusted specialist within the market.



geoff.white@freshhubgroup.com

Jason Cooke

Jason brings extensive experience in the UK wholesale sector, with a proven track record in fresh produce procurement, global sourcing and import/export operations. Having worked with a wide network of growers, agents and wholesale market partners, he combines deep category knowledge with strong commercial instinct and long-standing industry relationships.





jason.cooke@freshhubgroup.com

Lucien Jefferies

Lucien is an experienced commercial leader with a strong background in fresh produce, import/export operations and business development. With more than a decade of commercial and managerial experience across UK and international supply chains, he brings a strategic, analytical and customer-focused approach to the Parallel Imports team. His experience spans managing grower relationships, developing new commercial channels, overseeing complex import operations and delivering service-led solutions for wholesale, retail and foodservice customers.
lucien.jeffries@freshhubgroup.com

Peter Hilton | Richard Johnson | Lee Andrews

Experienced wholesale operators supporting the delivery of high-quality, reliable supply.